Since its inception, Ladera has embraced the very essence of the skate & surf lifestyle, in favor of individualism and a pure dedication to our sports. For the past decade, our commitment to performance and art has been the catalyst for change and growth, transforming the Ladera family from a small, tight-knit crew of skaters into a global network of athletes, artists and musicians. The 2010 Ladera skateboard line is the result of years of testing and development, with deck shapes designed to provide optimum performance and Ladera Wheels which offer better grip and a longer life than the traditional longboard and mini cruiser wheels. All art and graphics are hand drawn the old-fashioned way by Santa Cruz artist Kevin Walsh. Now stretching from coast to coast and across continents, Ladera remains focused on redefining the capabilities and style of every single rider after all, performance can only be as high as the board you ride.